The images present production with costumer satisfaction. The arrow element of the logo, is to show encouragement to Cradle to Cradle on changing the world. I also have A secondary Element in progress. I feel that, the arrows could be somewhat more professionally stylish. The colors are based off the image.
Keenan – to review what was said in class (and add a bit), I’ll encourage you to reduce the size of the arrows in your logo to fit them more successfully into a relationship with the type. Look at the horizontal alignment possibilities with the shape of the C.
ReplyDeleteLogo colors – I think the last logo, with the 2-tone blues is the way to speak to your CEO audience. I question the color of the red tagline, and suggest that you wait until you have found a strong cover image (maybe the one we saw on your cover sketch?) to decide on the color for that secondary element. Remember – your audience is older and very sophisticated… a primary hue might not be the way to go.
Photos – continue to find photos of the inside of a car, to emphasize that this brochure is talking to the manufacturers of those materials.
Keep thinking – this is a good beginning.