Ophelia – good work! Lots here, so I’ll take them in descending order, starting at the top:
Photos – look really good. It wouldn’t hurt to have a photo of a family getting ready to go out the door to school, or hop out of the car at the school’s front entrance… something to suggest to these manufacturers that parents care about what their children are using at school. The parents, after all, are the ones to buy the items.
Logo – the shape is great, you figured out how to change the shape into the leaf. Excellent. The next step for you is to settle on some successful colors for the type below the logo. I’m not sure a contrast is needed – why not use one of the colors in the icon? It would solidify the unity between the type and the icon. Are you sure the position of the type and the icon makes sense? Does the type seem too small in relation to the icon? Have you considered other positions besides centering them over each other?
Fonts – I’m curious whether you really need Bitter? Could you make do with using Raleway, the sans serif font you intend for headings (a good idea) for the lists as well? Not sure adding a third font that is so close to Merriweather will work. But… try it out and see what you think. Actually style the section of text that holds a heading/bodycopy/list to see what it looks like.
Colors – pastel colors are lovely, but since you have chosen photos that contain bright, primary hues wouldn’t it make sense to pull some of those colors out and use them? I suggest you find 1 primary hue, and find neutrals to support it. Remember – you are talking to the CEOs of these companies… so pastel colors might not be strong enough, and too many primary hues will make your design too “young”.
Infograph – please bring your date and thumbnails to class on Thursday. I don’t see what data you are using… so please have that ready.
Cover – The 2nd image could work, in my opinion – especially if you used a photo behind the pencils. Adding a photo with kids in school may be more on target than finger painting. Remember, you are designing for adult CEOs, and they might drawn to seeing happy people/families/children… the customers they hope will buy their products. Logo – no need for the heavy MBDC if you have it in your logo. I question the bright green in the circle – it makes your lovely logo seem dull in comparison.
You have done some great work here! Keep thinking.
I really enjoy the second brochure cover, the colored pencils are very bright and pointing upward to the logo and message. I also like the water color feel you gave the top of the page, but perhaps it would look good without it too? Just thinking of ways you could make this even more CEO-like.
I also agree with Coni on the green in your logo. It would definitely stand out more without the background color. Maybe you could just make it a white circle rather than a green one.
Ophelia, You have a great choice of images for your project. You have the same color in each of them. Your brochure cover is really clean and simple. However, I will like it more with the green circle under the logo and the background on the top. Also, there is already MBDC in the logo. therefore I don't think it should be written again on the cover.... between both brochure cover, I like the first one more. if you really want the circle in the logo, you can make the fill color white and the stroke green or blue...it will stand out more... great Job so far...keep up the hard work
Ophelia, I agree that the second cover is more appealing to me with the straight up pencils. I agree with Nicole that maybe if you took a more simpler approach and took out the water color graphic to make it look more sophisticated. It's very child friendly, but I think if you're appealing towards a CEO it might not come off very corporate-like. I really like the logo and the improvements you've made of the curves making them more organic and leaf-like. I agree that the logo would look more unified if you pulled one of the greens from the logo into the letters. Great work so far!
Ophelia – good work! Lots here, so I’ll take them in descending order, starting at the top:
ReplyDeletePhotos – look really good. It wouldn’t hurt to have a photo of a family getting ready to go out the door to school, or hop out of the car at the school’s front entrance… something to suggest to these manufacturers that parents care about what their children are using at school. The parents, after all, are the ones to buy the items.
Logo – the shape is great, you figured out how to change the shape into the leaf. Excellent. The next step for you is to settle on some successful colors for the type below the logo. I’m not sure a contrast is needed – why not use one of the colors in the icon? It would solidify the unity between the type and the icon. Are you sure the position of the type and the icon makes sense? Does the type seem too small in relation to the icon? Have you considered other positions besides centering them over each other?
Fonts – I’m curious whether you really need Bitter? Could you make do with using Raleway, the sans serif font you intend for headings (a good idea) for the lists as well? Not sure adding a third font that is so close to Merriweather will work. But… try it out and see what you think. Actually style the section of text that holds a heading/bodycopy/list to see what it looks like.
Colors – pastel colors are lovely, but since you have chosen photos that contain bright, primary hues wouldn’t it make sense to pull some of those colors out and use them? I suggest you find 1 primary hue, and find neutrals to support it. Remember – you are talking to the CEOs of these companies… so pastel colors might not be strong enough, and too many primary hues will make your design too “young”.
Infograph – please bring your date and thumbnails to class on Thursday. I don’t see what data you are using… so please have that ready.
Cover – The 2nd image could work, in my opinion – especially if you used a photo behind the pencils. Adding a photo with kids in school may be more on target than finger painting. Remember, you are designing for adult CEOs, and they might drawn to seeing happy people/families/children… the customers they hope will buy their products. Logo – no need for the heavy MBDC if you have it in your logo. I question the bright green in the circle – it makes your lovely logo seem dull in comparison.
You have done some great work here! Keep thinking.
Ophelia,
ReplyDeleteI really enjoy the second brochure cover, the colored pencils are very bright and pointing upward to the logo and message. I also like the water color feel you gave the top of the page, but perhaps it would look good without it too? Just thinking of ways you could make this even more CEO-like.
I also agree with Coni on the green in your logo. It would definitely stand out more without the background color. Maybe you could just make it a white circle rather than a green one.
Good work so far!
Ophelia,
ReplyDeleteYou have a great choice of images for your project. You have the same color in each of them.
Your brochure cover is really clean and simple. However, I will like it more with the green circle under the logo and the background on the top. Also, there is already MBDC in the logo. therefore I don't think it should be written again on the cover.... between both brochure cover, I like the first one more. if you really want the circle in the logo, you can make the fill color white and the stroke green or blue...it will stand out more...
great Job so far...keep up the hard work
Ophelia, I agree that the second cover is more appealing to me with the straight up pencils. I agree with Nicole that maybe if you took a more simpler approach and took out the water color graphic to make it look more sophisticated. It's very child friendly, but I think if you're appealing towards a CEO it might not come off very corporate-like. I really like the logo and the improvements you've made of the curves making them more organic and leaf-like. I agree that the logo would look more unified if you pulled one of the greens from the logo into the letters. Great work so far!
ReplyDelete