For my design idea I tried to keep everything relatively similar for the sake of unity and professionalism. I based it off of organic colors I found in my pictures because the process I'm trying to get across to my client is to make their paper products better for the environment. My main concern is with my center spread. I thought that putting the top heading and paragraphs across the spread would be clever, but I don't know how it will look once I print it and if it will be readable. Let me know what you think and if you have any ideas I could try out.
Nicole,
ReplyDeleteI love what you've done with the pages so far! I like how the photos on the edge bleed off the page. I'm not sure you need the green borders on them however that separate them from the text. I think they're strong enough without it. The infograph works here, however the text cuts off a little odd in the middle, specifically where the word "was" is. I would push over was so it stays on the right page and not cut off at the corner of the W. Overall I really like the feel of the pages because the colors along with the photos really give off an organic, earthy feel. Great job!
Nichole – We spoke about this in class, but I’ll still remind you of what we said, and maybe add a bit:
ReplyDeleteThe color palette is lovely, and reinforces the nature-based theme of the brochure while supporting your photos. Nice.
Page 2 – Please make more of an emphasis on the first paragraph here. Add a drop cap or a small additional photo that could invade that column of text to pull our eye to the first line? Something has to happen here to make sure the reader begins here, and not skip to the heading on page 3.
Also, because this is the intro paragraph – you can make a style contrast between it and the body copy of the rest of the brochure. Especially because it doesn’t have a heading. So, you are free to use bold, small caps, or other changes (to all for just to emphasis certain words… like MBDC) and I would recommend you definitely add leading to elongate the text block and make this really inviting to read.
Page 4/5 – I think this can work with a bit more attention to how the lines of type jump the gutter. You can style the heading differently to facilitate this (pt size, position, etc), you can create 2 columns of body copy rather than 1, and you can FL the heading of your infograph while redesigning how it sits above your items).
I agree with Eleni – you don’t need the heavy green border around the infographic… it isolates this information too much from the rest of the page.
Nice work so far.