MBDC is a global sustainability consulting and product certification firm founded in 1995 by world-renowned architect William McDonough and chemist Dr. Michael Braungart. MBDC consults clients on leaving a "positive footprint" on the planet by implementing the Cradle to Cradle Framework. MBDC works with innovative clients within various sectors and industries, to spur creativity, differentiate their brands and recognize their market leadership, attract and retain customers, enhance competitive advantage, and reduce long-term risks.
Problem:
Some brands of school pencils, color pencils, cardboard, notebooks, copy paper, and filler paper come directly from rain forests in Indonesia, temperate Boreal forests in Canada, and other sensitive ecosystems. Many companies making these products are destroying ancient forests and the livelihoods of local communities.
Objective:
MBDC created the Cradle to Cradle Certified program to help school supplies companies measure their progress and communicate their accomplishments. MBDC could work with companies to evaluate their products and guide them through the process. Cradle to Cradle certification program assesses a school product's safety to children and the environment and design for future life cycles.
Target Market:
Paper Mate
Five Star
Mead
Ticonderoga
RoseArt
Faber-Castell
Prismacolor
Ophelia - you have shown in this class the willingness to return to your page layouts with improvements and new solutions to the challenges presented in working with lots of type. Your bold design makes complete sense as your work targets this industry. Very nice, and creative, approach!
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