For the green headings I changed them to a bold and made the sub headings to a medium to show the contrast and hierarchy between the two. I also split that one paragraph on spread 4-5 into two columns and with the heading more bold I feel like it may be a little better with the fold being there.
Lastly, I finally brought my folios up from behind my images and I also added a little bit of a drop shadow to my infographic just for dimension.
Nichole – everything you have done here has improved the design. Great! Some other suggestions:
ReplyDeletePage 2 – Another thing to consider would be to increase the margin between your body copy and photo. On this page only, you have more flexibility and can be a bit inconsistent with that for the sake of the text block. So – try to double the negative space there and watch the text flow down on the page just a bit more. You might like it.
Folios – do they need to be in white bars? Maybe green or black with white type? Also – the folios that sit on page 2,4, and 6 should read: 2 MBDC. So the number is always on the outside, next to the page corner.
Pages 4/5 – Strengthening the text that crosses the gutter is a good idea, but we still don’t want any letter directly on the fold. Think about how difficult it would be for the printer to print part of an “e” on one page and the other part on the next page. Impossible, really. So… how can your design of the typography address this issue? Be a typographer. Choose words to enlarge and some to reduce. (Cradle to Cradle could sit on page 4, the rest on page 5?). Or, making the headline 2 lines deep and using all caps for some words – knowing this will emphasize them… helping interpret the content of the heading. Don’t feel boxed into this centered all one size heading position… you have lots of options.
Same with infograph heading… keep thinking and find a way to allow the gutter to come down between words, not through them.
Otherwise, this looks really great.
Nichole,
ReplyDeleteI don't have really much to say, other than the fact that I really love your design.
The only suggestion that I have for you, is that you should have images without the watermark of thinkstock on them. Also when you scroll through the pages the green outline line jumps, pages 4-5 seems to jump to the left.