Elizabeth Cinelli-Graham
Mattel Toy company
Toys are not only to play with, but they are to help infants, babies, toddlers, and children learn, hand-eye coordination, the difference between textures, colors, basic sounds and vowels. They are branded with some of the most lovable Disney characters, and provide numerous hours of entertainment, but not all toys are safe, and this is because of the use of hazardous chemicals that are being used to create them such as lead paint.
With that being said I chose my targets audience Mattel’s CEO and manufacturers. Although they do not make toys for infants, they are one of the biggest toy companies around and was also one of the most successful, until a hazardous chemical was found in a mass production of toys. Back in August of 2007 there a recall of 19 billion toys ranging from the all time favorite Barbie, to Hot wheels, and Pixar’s Car toys where recalled because they were tainted with lead paint.
I think that MBDC would be very helpful to Mattel, because with their knowledge and products that are eco friendly, they could help Mattel find a new Paint vendor, because the current vendor was providing the manufactures with ‘bad’ paint.
I plan to use a two column grid for this news letter, because I feel like CEO’s would have a easier time reading the text, the more information the better, CEO’s like facts and I feel with two columns there’s more room to provide more text, and it also provides a good amount of negative space for images, and, possibly even side bars. The images that I provided before only really relate to MBDC, and the environment, I found these images that relate to Mattel as a company, but can be related to being environment friendly. My color pallet I’m still working on because Mattel’s logo color is red and white, and I was going to use green,and red but it would appear to be more like a Holiday season news letter rather than a environmental news letter, so I’m still unsure how I’m going set up my color p
allet. Any Suggestions?
Elizabeth,
ReplyDeleteYou have a really great idea for this brochure. Hazardous toys/toy recalls are every toy companies and parents worst nightmare. To think that a child could get sick from a toy they love is scary.
However, instead of focusing on that specific company, why not open it up to all the companies that sell those kinds of toys? Since they don't sell baby toys, you could shorten the margin to younger children/toddlers. I just feel as though you have a very wide variety of toys in the category you're in right now. But, hazardous paint could be a bigger problem for younger kids simply because they put quite a lot of things in their mouth and I feel as though the toddler toy industry as a whole would appreciate an offer like this.
Elizabeth – I think this is a good choice of audience for the brochure, clearly the toy companies would want to aspire to having (and advertising) that they have MBDC certification… knowledgeable parents would be more likely to buy the products. And yes, think about the whole industry of large toy companies…that will be your audience.
ReplyDeleteI would suggest you use the first paragraph as written, and also the research you have done about the recall in your written design brief. Using the recall example, shows that you are aware of current events and ALL toy companies should be aware of this (I’m sure they are). That would be a good way to start the brief. You’ll need to add more about font and color choice, after you have settled on them.
Next step: Find more photos – toys, kids, families. I understand all of these, except the lower left… not sure what this is.
After you have found 5-7 more photos… look at them together and remove the ones that don’t seem to share the same colors. Then… assemble the color palette based on the remaining photos. Remember the dominant/supportive/value range theory I talked about last quarter? Keeping in mine your serious-type CEOs – pick out the colors that give you the best emotional impact to talk to that audience.
Then, of course, comes your font decisions.
This is a good beginning
children safety is good approach... we cannot imagine how many toys are used around the world with hazardous chemicals and paints. usually we don't even pay attention to what have been used to create or manufacture them because we are probably taken away by the beauty of the toy or distracted by the enthusiasm of kid who wants them...
ReplyDeleteso targeting those industries is really good things.
also as Coni and Nicole have said...you should find more picture with kids playing with toy or babies putting toys in their mouths and so on ...