I will start the blog by posting my own work, and asking for feedback, comments, and critiques. Below, please find a book cover I recently designed for a self-publishing local author. It is about understanding the local tax code laws... pretty dry stuff. But, in New Hampshire our only state tax is associated with the value of your home... tso I chose to use multiple types of homes placed in a modular grid. What do you see? Do the elements on the page convey the message? What would you have done?
The concept of the photo appears to be A catalog approach. A couple things that probably needs to be arranged.
ReplyDelete1. The two images on the top should go with the rest on the bottom. Why the two images on top? Should their be a particular reason why the subjects are separated from the other four?
2. I think the design should have A proper title, (unless its some sort of promotional piece). The theme is about A real estate company from New Hampshire. Perhaps place your company title, where it says "Paying your own share"? as that should be A subhead.
3. The tagline and the authors name should be place on the bottom. I like how the ($) is centered, where its the most first thing people should see as A hierarchy for the theme.
Looking at this piece, I see that it has something to do with real estate, but than my eyes are drawn to the text. With this text I learn that it has to do with “reducing your NH property tax bill”, and then I get lost because it says who it is by, is this an event that he is holding (if its an event there should be an address), or is he the creator of this piece (if so his name should appear on the bottom of the piece, and in smaller format).
ReplyDeleteAt first the “$” that is transparent in the center of the page, looked to me like a capital S, or even a watermark. I feel like the line thought the middle of the money sign gets lost in the transparency of this work, or even in the images of property that are being used in this piece.
The flyer is too busy for me... if all the 6 pictures are needed, I will have grouped them together (collage) with a text to illustrate them so that everything can easily identify themselves in the picture.
ReplyDeleteI also would like to know the color choice. why do you use blue as a background color and black for the tagline?
I dislike this flyer for few reasons:
ReplyDelete1. the color of the flyer are too heavy and combine the large size images, this flyer is too full with no spaces for eyes to rest.
2. the subtitle background makes nonsense, the black color is similar with the navy background, so it could not make the subtitle easier to read.
3. the money sign at the background is very easy to ignore; and even you notice it, you could read it as S.